THE MUSE DESCENDS

We designed the identity for the beauty battle entertainment content "Muse Gangrim" on KAKAO TV, featuring top model Han Hyejin. Drawing inspiration from the program's concept of transforming participants from hidden gems into shining jewels through mentoring, I conducted lettering work with a jewelry concept. I contrasted three high-saturation colors, including Kakao's trademark yellow, to capture the bright and lively essence typical of entertainment shows.